

Real Estate Investment Company
SJ Holdings Co. is a private, family-owned real estate holding and investment firm based in the Kingdom of Saudi Arabia. We focus on the long-term stewardship, development, and strategic activation of land assets across select high-growth regions of the country.
We combine private discretion with national alignment — working with partners who share our commitment to responsible growth, generational value, and Vision 2030 transformation goals.
Investment Areas
At SJ Holdings Co., we invest in strategic land and real estate assets across a range of high-impact sectors, aligned with market demand, national priorities, and long-term value creation.
Hospitality & Tourism
Beachfront and scenic inland properties developed for eco-resorts, boutique hotels, glamping, and wellness retreats.
Healthcare & Wellness
Plots positioned for private clinics, wellness centers, integrated health and therapy destinations.
Residential & Lifestyle
Land holdings suited for gated compounds, villas, private estates, and future community development in premium zones.
Retail & F&B
Commercial blocks ideal for leasing to restaurants, cafés, markets, or open-air lifestyle destinations.
Logistics & Infrastructure Support
Secondary parcels allocated for parking, utilities, staff housing, and supporting services to core developments.
Mixed-Use Development
Urban and peri-urban land suitable for integrated residential-commercial-community spaces.

OUR VISION
At SJ Holdings Co., we envision a future where Saudi Arabia’s most promising lands — from coasts and heritage zones to urban and highland environments — are thoughtfully developed to serve both national progress and family legacy.
Our goal is to serve as a trusted bridge between land, opportunity, and long-term value — empowering private sector growth, supporting Vision 2030, and ensuring that every project we pursue has meaning beyond return.

About Us

Yasir Aljuhani
Founder and Chairman
Latifa Aljuhani
Co-founder and CEO
Haifa Aljuhani
Co-founder and COO
